The core idea of “bem estar bem”
Four principles that drive internal and external interactions at Natura
Brazilian personal care and cosmetics company Natura & Co is among the most innovative companies worldwide, such as Google Inc. and Apple Inc. In a recently published article “Innovation in Well-Being—the Creation of Sustainable Value at Natura”, Luciana Hashiba (Manager for Partnerships and Technological Innovation at Natura & Co) reveals what are key factors that made Natura & Co a global innovation leader.
1. Humanism:
Cultivate relationships and value them. Respect and stimulate human and individualism; this enriches diversity and contributes to society;
2. Balance:
Inspire harmony and the natural dynamic of mankind.
3. Transparency:
Conduct business in an open manner without ambiguity and discrimination. Seek quality. Recognize imperfections. Share questions and answers.
4. Creativity:
Dare to innovate. Pursue innovative relations with spirit, determination and passion, with the goal of continuous improvement, intuition, sensibility and knowledge.”
Full article:
https://www.managementexchange.com/story/innovation-in-well-being
_____________________
Natura & Co is one of the innovative companies that have applied GIM Institute innovation management methodology to run certain innovation activities.