Dr. Dana Wells | Game Changers Podcasts by GIM Institute
How can companies use innovation to survive in a traditional industry going through massive upheaval? Ask Dr. Dana Wells, President of Dana Wells & Associates, an intellectual capital management advisory and consulting firm that uses proprietary innovation frameworks to align business models, people, & tools to growth strategies
For the last 8 years, Dana has been working with the oil and gas industry. With many traditional energy companies going bankrupt in the wake of recent massive price fluctuations, the organizations that survived generally shifted from being product-centric to being customer-centric. Dana discusses how innovation and collaboration in many domains helped these companies to make this shift.
Dr. Dana Wells was interviewed by Mark Rennella.
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GIMI’s Innovation Glossary provides a universal lexicon of innovation. It will serve as a compass to guide you through the vast landscape of innovation
