The Brill-IA-NT project by ILUNION Hotels exemplifies a structured and strategic approach to AI adoption, centered on building a data-driven culture and delivering both economic and social value. Through a five-phase methodology—competitive intelligence, data exploration, awareness and training, strategic planning, and results analysis—the organization has successfully integrated AI across business functions. Emphasis was placed on identifying relevant use cases, engaging internal AI champions, forming alliances with technology leaders, and ensuring continuous impact measurement.
For years, innovation followed a “fail fast, iterate quickly” mindset—effective in low-risk environments like UX design or consumer software. But as stakes rise, that approach falls short. Customers may not articulate the features they want, but they can tell us what they’re trying to achieve and where current solutions fall short.
This is the foundation of Lean JTBD OS™, a new framework that shifts innovation from trial-and-error to strategic precision. Instead of guessing the problem and solution, it starts by deeply understanding the customer’s job to be done, how they define success, and where they struggle—revealing unmet needs before any ideation or prototyping begins.
Innovation is often portrayed as the elusive force that propels organizations ahead of the curve. Yet, despite the buzz, many leaders continue to fall prey to persistent myths that distort their innovation strategies—and limit their results. It’s time to challenge these assumptions and reframe the conversation. Innovation Happens in a ‘Eureka!’ Moment The myth of […]
Culture is a powerful yet often overlooked driver of growth. While most CEOs agree it can accelerate innovation, few link it to financial performance. Companies that thrive treat culture as a strategic asset designed to align purpose, strategy, and systems; built to adapt in real time; and led with accountability. These adaptive cultures grow 2–3 times faster, innovate with greater impact, and consistently outperform peers. Culture isn’t a side project, it’s the fuel for sustained growth.
Certified Training Partner (CTP): Brazil Fernando Onosaki Principal of IXL Brazil, and Certified Training Partner (CTP) for Brazil The Center for Innovation, Excellence, and Leadership (IXL Center) helps Fortune 1000 businesses, startups, and innovation executives build the capabilities to create innovation breakthroughs and drive sustainable high-performance growth and innovation in their organizations.
Portugal António Alvarenga Consultant and researcher at ALVA R&C and Certified Training Partner for Portugal ALVA R&C explores the future in a systematic, evidence-based, and participative way. They design, mediate and implement Foresight and Scenario-building processes, integrating Scenarios and Foresight with Strategy, Innovation, and Decision-Making
Spain Patricia Amaral Executive Director at Conecta Barcelona and Certified Training Partner for Spain Conecta Barcelona is a private initiative to support Catalans SMEs’ needs in terms of innovation development, strategic growth, financial growth, or access to the global innovation ecosystem.
Norway Truls Berg Founder and Leader at Open Innovation Lab of Norwayand Certified Training Partner Open Innovation Lab of Norway is a “by invitation only” community of Norway’s most innovative corporations as well as some of the world’s leading open innovation experts. Their members are innovative leaders, pioneering change agents, and future-oriented visionaries, from every […]
Certified Training Partner (CTP): Canada Grayson Bass Manager of the Smart Waterloo Region Innovation Lab and Certified Training Partner (CTP) for Canada SWR will become the benchmark community in Canada for child and youth wellbeing by using early intervention, youth engagement, and a connected-community framework to create adaptive, data-driven programs and scalable learning technologies that […]
Certified Training Partner (CTP): Morocco Salim Berbache Partner at Ucotra Consulting and UC Desing, and Certified Training Partner (CTP) for Morocco Experts at Ucotra identify the priority areas for progress in terms of innovation. In particular, they assess the existing innovation system in terms of strategy, organization and culture, process and management of the innovation […]
