Rapid, iterative experimentation process – A ‘Lean Startup-style’ approach to innovation

By: Courtney Wood, Ron Jonash & Mick Simonelli The emergence of disruptive digital technologies and changing customer expectations has made innovation an imperative for companies to remain sustainably competitive and stimulate growth. Realizing the benefits of innovation requires a systematic approach to not only generating novel ideas but converting them to meaningful business value. Rapid, […]

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