IMBOK Level 3 Guide




Sold in Electronic Format (PDF)

Given the accelerating wave of change and disruption that we have experienced over the last ten years alone, several global companies have come to recognize the need for innovation as a key driver for sustainable and profitable growth. And historically, the most successful companies have learned to “create more options”, “build new opportunities” and “be ready” for What’s Next? and What If? so that they can quickly move in an every changing, unpredictable global market. The Innovation Management Book of Knowledge helps to extends the existing knowledge of business professionals around the topics of “Innovation Strategy”, “Innovation Capacity” and “Innovation Discipline”. By then breaking down these three core components of innovation management into a comprehensive nine-step process, readers are able to approach the complexities of innovation with greater ease and confidence. Included within are stories from a wide array of companies that have succeeded in one or more of these nine areas of innovation.