The definitive authority on innovation as a repeatable science. Created by the Global Innovation Management Institute, this is the master blueprint used to train professors, students and professionals worldwide — turning innovation from chance into discipline.
Innovation as a repeatable science
Disciplined Methodology
Moving beyond unstructured brainstorming to systematic innovation frameworks used by global leaders.
Practical Toolkits
Actionable techniques for multi-stage idea generation, concept development, and rigorous execution protocols.
Metrics & Maturity
Measure organizational health using indices and maturity models rather than vanity metrics.
Global Standards
Insights aligned with ISO innovation management standards to build sustainable intrapreneurial cultures.
Editorial Leadership
Brett Trusko
Editor-in-Chief
PhD, distinguished professor and serial entrepreneur, widely described as the father of global innovation science. He founded the International Journal of Innovation Science and the IAOIP, and led the second edition from first outline to final chapter.
Hitendra Patel
Editor
CEO of the Cambridge-based IXL Center and Chair of the Innovation and Growth Program at Hult International Business School. He has guided more than 200 global companies through innovation-led transformation and created the IXL Innovation Olympics.
Ronald Jonash
Chairman
Co-founder and Chairman of GIMI and senior partner at IXL Center, with five decades of consulting experience leading the growth and innovation practices of Arthur D. Little and Monitor Group. He also teaches technology strategy at Tufts University.
Inside the Second Edition
A comprehensive masterclass across 50 chapters, written by innovation leaders, practitioners and educators from across the globe.
50 Chapters • Global Contributors • ISO-Aligned
01. Why and how to Innovate: An ISO Perspective on Building a Sustainable Innovation Management System
How the ISO 56000 family turns innovation intent into a managed, auditable system.
by Sadok Benraouane
02. Innovation Professional – Types of Innovation
A working taxonomy of innovation types and what each demands from the professional.
by Fernando Almeida & Santos
03. Climate for Innovation: Principles and Practices
The organizational conditions that let ideas surface, survive and scale.
by Louise Kelly
04. Innovation Foresight and Trends
Foresight methods for reading weak signals before they become markets.
by António Alvarenga & Tânia Carvalho
05. Moving from the Strategy of Hope to the Hope of Strategy: Mastering Strategic Portfolio and Pipeline
Building a balanced portfolio and pipeline that turns ambition into disciplined bets.
by Hitendra Patel & Carolina Chitiva
06. Candy Innovation Model: Managing the Deal Flow in Innovation Ecosystems
A model for orchestrating deal flow across districts, universities and corporates.
By Josep Miquel Piqué Huerta
07. Creativity and Innovation: Embedding Creativity as a Core Competence in Organizations
Making creativity an everyday organizational competence, not an event.
by Geert van Kuijk
08. Nature-Inspired Solutions: Biomimicry as a Strategic Innovation Tool
Using biological design principles as a systematic source of solutions.
by D. Trusko
09. Innovation Benchmarking
Comparing innovation performance against credible external references.
by Truls Berg
10. The Role of Leadership in Organizations
How leadership behaviour determines whether innovation systems work.
by A. Zuraik
11. Innovation Teams
Designing, staffing and sustaining teams built for uncertain work.
by Thomas Sullivan
12. Measuring Innovation
Choosing metrics that reflect real innovation progress, not activity.
by Sorin Cohn-Sfetcu
13. Innovation Radar: Mapping Opportunities Across the Innovation Landscape
A radar view for spotting where opportunity actually sits.
by Brett Trusko
14. Innovation Indices
What global innovation indices measure — and how to use them well.
by Brett Trusko
15. Technological Road Mapping: Charting an Innovation Path to the Future
Linking technology, product and market horizons in one roadmap.
A. Ávila Robinson
16. Innovation Targets
Setting targets ambitious enough to matter and concrete enough to manage.
by Steffen Gackstatter
17. Re-visiting the Innovation Strategy of the Growing Firm in the Fourth Industrial Revolution
Strategy for growing firms under digital and industrial disruption.
by Rameshwar Dubey
18. Rewards and Recognition
Incentive design that reinforces innovative behaviour rather than blocking it.
by Jonty Slater
19. Utilizing the Theory of Inventive Design
TRIZ-based inventive problem solving applied to real constraints.
by M. Anis
20. Brinnovation (Breakthrough Innovation)
Methods for pursuing breakthroughs without abandoning discipline.
by Jonty Slater
21. Open Models and Innovation Standards
Where open models meet emerging international innovation standards.
by J. V. Manjón
22. Open Innovation – A New Paradigm for Collaboration and Growth
Collaborating beyond organizational boundaries to accelerate growth.
by Constantin Stan
23. Eureka: The Stimulus-Response Idea Generation System
A structured stimulus-response system for producing better ideas on demand.
by Lydia Carson & Maggie Nichol
24. Stage Gate
The classic gated process, updated for faster and leaner development.
by Anthony Di Benedetto
25. Design Thinking
Human-centered design as a repeatable innovation practice.
by Simon Siah
26. Service Innovation
Innovating experiences and service systems, not just products.
by Brett Trusko
27. Social Innovation
Applying innovation science to social and public-sector challenges.
by Erila Haska & Grayson Bass
28. Cross Industry Innovation
Importing proven solutions from adjacent and distant industries.
by Truls Berg
29. Multisourcing
Sourcing innovation from many partners without losing coherence.
by Brett Trusko
30. Leveraging Simulation and Serious Games for Innovation
Simulation and serious games as safe environments for risky decisions.
by L. de Holanda Junqueira
31. Finding Your Elusive Blue Ocean to Drive Sustainable Growth
Locating uncontested space and building growth around it.
by Hitendra Patel & Ronald Jonash
32. Team Formation
Assembling the right mix of skills, roles and mindsets from day one.
by Dalcio Júnior
33. It is Time to Innovate the Ideation Process Itself: From Concept to Customer
Rebuilding ideation so concepts reach customers faster.
by Ronald Jonash
34. The Most Common Creativity Tools
A practical field guide to the creativity tools worth mastering.
by Andrew Isaak
35. Tools to Prioritize
Prioritization tools for deciding what to fund, delay or kill.
by Brett Trusko
36. ChatGPT and AI Innovation
Where generative AI genuinely accelerates the innovation process.
by Brett Trusko
37. Tools for Building Capabilities
Building lasting internal capability instead of one-off wins.
by Brett Trusko
38. Tools for Understanding
Diagnostic tools for understanding customers, context and problems.
by Andaluza Boncu
39. Innovation and Entrepreneurship
Where entrepreneurial practice and innovation management meet.
by Dawn J. Gregory & K. Trusko
40. Quality of Ideas
Raising idea quality rather than simply raising idea volume.
by Jonty Slater
41. Corporate Venturing
Venturing models for growth beyond the existing core business.
by Brett Trusko
42. Specific Idea Management
Managing ideas end to end, from capture through to decision.
by Simon Siah
43. Inspiration for Innovation
Where sustained inspiration comes from inside real organizations.
by Regazzi & Luis Frade
44. Excellence in Innovation
What operational excellence looks like applied to innovation.
by Salim Berbache
45. Culture by Design: Building a Human-Centered Innovation Ecosystem
Designing culture deliberately so the ecosystem supports people.
by Jeewan Chanicka
46. Measuring Innovation: Challenges, Standards, and Practical Insights
Standards-based measurement and the pitfalls practitioners hit.
by A. Ávila Robinson
47. Corporate Accreditation
How organizations earn and sustain formal innovation accreditation.
by S. B. Khoh
48. BIMM: Business Innovation Maturity Model
A practical field guide to the creativity tools worth mastering.
by Andrew Isaak
49. Product Launch
Getting launch right — the moment innovation meets the market.
by Anthony Di Benedetto
50. What Does it Take to Protect Your Innovations?
Intellectual property strategy for protecting what you create.
